His research examines how entrepreneurial firms strategically use cultural resources to influence audiences’ interpretations of new markets and innovations, and how cultural meanings affect the creation of and participation in markets. At a broader level, he is interested in exploring how different types of tensions play out in emergence and change processes. He draws on theoretical insights from organizational theory, strategy, and entrepreneurship.
Methodologically, he uses computational text analysis techniques and traditional qualitative methods to analyze archival and historical data, with quantitative analysis when appropriate. He is currently exploring the research topics in contexts such as the sharing economy and the concrete industry at its nascent stage.