I am a Ph.D. candidate in Management & Organization at the Carroll School of Management at Boston College. I will be starting as an Assistant Professor of Entrepreneurship & Innovation at the Amsterdam Business School at the University of Amsterdam in September 2021.

My research examines how entrepreneurial firms strategically use cultural resources to influence audiences’ interpretations of new markets and innovations, and how cultural meanings affect the creation of and participation in markets. At a broader level, I am interested in exploring how different types of tensions play out in emergence and change processes. I draw on theoretical insights from organizational theory, strategy, and entrepreneurship.

Methodologically, I use computational text analysis techniques and traditional qualitative methods to analyze archival and historical data, with quantitative analysis when appropriate. I am currently exploring the research topics in contexts such as the sharing economy and the concrete industry at its nascent stage.

I hold an M.S. from the Carroll School of Management at Boston College and an M.S. and a B.B.A. from the Yonsei School of Business at Yonsei University in Seoul, Korea.