His research examines how entrepreneurial actors strategically use cultural resources to influence audiences' interpretations of new markets and innovations, as well as how cultural meanings impact the creation of and participation in these markets. More broadly, he is interested in emergence and change processes. Methodologically, he employs computational text analysis techniques and traditional qualitative methods to analyze archival and historical data, incorporating quantitative analysis when appropriate. Currently, he is exploring these research topics within contexts such as the sharing economy, the early concrete industry, and the Korean Minjung art movement.
At the University of Amsterdam, Taehyun coordinates and teaches courses related to entrepreneurship and digital technology at the undergraduate and master's levels. He also has teaching experience in the areas of strategic management and organizational behavior.
Taehyun received his doctorate from the Carroll School of Management at Boston College in the United States and his master's and bachelor's degrees from the Yonsei School of Business at Yonsei University in Seoul, Korea.