His research examines how entrepreneurial firms strategically use cultural resources to influence audiences' interpretations of new markets and innovations, and how cultural meanings affect the creation of and participation in markets. At a broader level, he is interested in exploring how different types of tensions play out in emergence and change processes. He draws on theoretical insights from organizational theory, strategy, and entrepreneurship research.
Methodologically, he uses computational text analysis techniques and traditional qualitative methods to analyze archival and historical data, with quantitative analysis when appropriate. He is currently exploring the research topics in contexts such as the sharing economy, the early concrete industry, and the Korean Minjung art movement.
Taehyun received his doctorate from the Carroll School of Management at Boston College in the United States and his master's and bachelor's degrees from the Yonsei School of Business at Yonsei University in Seoul, Korea.