My research examines how cultural understandings affect the strategic actions of firms and market participants. More specifically, my research addresses two different yet interrelated questions: (1) how do entrepreneurial firms strategically influence audiences’ interpretations of new markets?; and (2) how do cultural meanings affect the creation of and participation in markets? At a broader level, I am interested in exploring how different types of tensions play out in emergence and change processes. I draw on theoretical insights from organizational theory, strategy, and entrepreneurship.
Methodologically, I use computational text analysis techniques and traditional qualitative methods to analyze archival and historical data, with quantitative analysis when appropriate. I am currently exploring the research topics in contexts such as the sharing economy and the concrete industry at its nascent stage.
I am prepared to teach courses in strategy, entrepreneurship, organizational behavior, and other courses based on my areas of specialty. During my graduate studies, I have thoroughly enjoyed designing and delivering the Organizational Behavior course as an instructor and am scheduled to teach the Strategic Management course in spring 2021.
I anticipate graduating in May of 2021. I hold an M.S. from the Carroll School of Management at Boston College and an M.S. and a B.B.A. from the Yonsei School of Business at Yonsei University in Seoul, Korea.