I am a Ph.D. candidate in Management and Organization at the Carroll School of Management at Boston College.

My research examines how cultural understandings affect the strategic actions of firms and market participants. More specifically, my research addresses two different yet interrelated questions: (1) how do entrepreneurial firms strategically influence audiences’ interpretations of new markets?; and (2) how do cultural meanings affect the creation of and participation in markets? At a broader level, I am interested in exploring how different types of tensions play out in emergence and change processes. I draw on theoretical insights from organizational theory, strategy, and entrepreneurship.

Methodologically, I use computational text analysis techniques and traditional qualitative methods to analyze archival and historical data, with quantitative analysis when appropriate. I am currently exploring the research topics in contexts such as the sharing economy and the concrete industry at its nascent stage.

I am prepared to teach courses in strategy, entrepreneurship, organizational behavior, and other courses based on my areas of specialty. During my graduate studies, I have thoroughly enjoyed designing and delivering the Organizational Behavior course as an instructor and am scheduled to teach the Strategic Management course in spring 2021.

I anticipate graduating in May of 2021. I hold an M.S. from the Carroll School of Management at Boston College and an M.S. and a B.B.A. from the Yonsei School of Business at Yonsei University in Seoul, Korea.